With the launch of their first ever joint holiday guide, Waveney
and Suffolk Coastal Councils have joined forces to promote the
Suffolk Coast as a tourism destination
in 2012.
Creating a clear tourism identity running from the Southern Broads
to Felixstowe, The Suffolk Coast Holiday Guide, produced by the
Councils’ Tourism teams in conjunction with tourism businesses
across the districts, replaces two previous, separate
handbooks.
With 68 full-colour pages, the Suffolk Coast Holiday Guide has been
carefully produced to encourage new and returning visitors to the
area by promoting a wealth of attractions, accommodation, days out
and things to do. 75,000 copies have been printed and are now being
circulated through a targeted national marketing campaign, tourist
information networks and events and seminars.
Tourism in Waveney and Suffolk Coastal is worth over £0.5billion
to the local economy and the districts welcome around 8 million
visitors each year. The Councils’ Tourism teams work closely
together, and with tourism businesses, to help ensure the area is
promoted as a holiday destination and this new Guide is just one
part of their strategic approach to spreading the word about the
Suffolk Coast. Additionally, the joint guide costs less to produce
than the two previous versions combined, saving money from tourism
budgets in the coming year.
Cllr Bruce Provan and Cllr Geoff Holdcroft, Portfolio Holders
for Leisure, Tourism and Economic Development at Waveney and
Suffolk Coastal respectively are both delighted with the Guide and
believe the joint approach makes perfect sense.
Cllr Provan said: “The Suffolk Coast has its own clear identity,
with its beautiful beaches and coastline, idyllic countryside,
market towns and so much more. The combined skills of our tourism
teams and businesses will ensure that this message is heard loud
and clear and we really look forward to welcoming new visitors to
the area in 2012.”
Cllr Holdcroft said: “2012 is going to be an amazing year with
the Olympic Torch coming to the districts, the extra Bank Holiday
and celebrations for the Queen’s Diamond Jubilee and people are
increasingly looking to grab holiday breaks without going abroad.
We believe that the Suffolk Coast has something to appeal to
everyone, whether they’re young or old, day trippers or those
wanting a long family holiday. We want as many people as
possible to be aware of the quality attractions we have to offer
and this guide is the perfect introduction to this wonderful part
of the country.”
The guide can be viewed on the Councils’ websites:
www.waveney.gov.uk and
www.suffolkcoastal.gov.uk/tourism/.
and the tourism websites
www.thesuffolkcoast.co.uk
and
www.visit-sunrisecoast.co.uk.