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Partnership will help Felixstowe weather storms

16 Sep 2011

Archived press release.

A senior Suffolk Coastal councillor has expressed his confidence that initiatives like Felixstowe Futures and the work of those committed to the town will help put Felixstowe in a stronger position to beat the current national economic problems.

A member of Felixstowe Futures and the Council’s lead on economic development, Cllr Geoff Holdcroft has spoken out after a series of negative stories about the town’s retail prospects.

“There are some real improvements occurring in Felixstowe that are perhaps not getting the credit they deserve and I fear that people are focussing in on the negatives rather than seeing the big picture,” said Cllr Geoff Holdcroft, Cabinet Member for Leisure and Economic Development.

“Suffolk County Council’s award-winning shared space scheme appears to be taking the brunt of the criticism, with some shops blaming it for hitting their trade. My view is that it is a real marked improvement, and has helped change Hamilton Road from just being a parade of shops.

“Traders did recently confirm at a meeting that they were now getting different visitors to their shops so it seems that the scheme is proving successful. Of course, there are still improvements needed, and County’s plans to make more off-street parking available in the town ought to be a further boost,” added Cllr Holdcroft.

The shared space was wrongly blamed for a recent accident which saw a car end up in a shop window. It has since been confirmed that this was a result of driver error and had nothing to do with the new street design in Hamilton Road.

Suffolk Coastal has even been criticised for some traders facing large increases in their business rates, even though the Council’s role is just to collect the money as it has no responsibility at all for what is actually charged.

“My understanding is that the Government's valuation office made the decision to raise and backdate the charge for businesses in Hamilton Road after some traders had asked for a rebate. I must reiterate that this Council has no role in setting business rates, but I am adding my voice to those, including the local MP, who are asking for some common sense to be applied by the valuation office.

“I think we all have a responsibility to be careful that we are not talking down Hamilton Road specifically or Felixstowe as a whole. Surely we all want thriving shops and secure jobs, but groundless or overly negative publicity could drive shoppers and potential investors away.

“The problems facing Felixstowe are no different than those currently affecting Ipswich, or the rest of the country. However, initiatives like the Felixstowe Futures project and the work of those involved in it are helping to attract significant new investments to the town that we hope will help regenerate it and give it a secure and bright new future,” added Cllr Holdcroft.

The positive balance sheet for Felixstowe shows that there are new shops moving into Felixstowe and new  jobs being created, along with multi-million pound investments to protect the long-term future of the town, whether through coastal defence works, or at the Port, or in terms of its road and rail links, or giving a fresh look to its Seafront Gardens.

The Chairman of the Felixstowe Chamber of Trade and member of Felixstowe Futures, Andrew Rowdon, was reported this week as saying that businesses will have to adapt to get through the current problems but that he thought there was a really good future for Felixstowe.

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